Christmas property marketing

Selling your property at Christmas, our top tips! Lemon & Lime Interiors

Wednesday, 4 December 2019

As the chilly mornings come in thick and fast and the Christmas lights make an appearance, it can be hard to know just how far to go with Christmas décor when you are in the process of selling.  If you can’t resist a little festive cheer then here are our tips for incorporating a festive look into your property when selling. 

Let the light work

During the winter months, daylight is against us, it is vital that you let in as much natural light as possible when having viewings. Using cleverly positioned table lamps and floor lamps will create a cosy feel and mood lighting without the need for harsh overhead lights. Adding tiered candles on work top benches or next to your fireplace is a great addition during the Christmas period. If your log burner is out of use, fairy lights inside add a lovely sparkle. 

Avoid ‘over the top’ Christmas decorations

Incorporate only a few Christmas decorations which tie in with your existing décor. Avoid any strong bright colours which clash, this look can put off your potential buyers. Gorgeous greenery and natural pine cones are perfect for injecting a fresh hint of Christmas into a room. You want viewers to imagine creating their own memories in the home not feel like they are voyeurs.  A tasteful tree will be fine but don’t block the window light!  

Focus on fragrance

Burning a sweet cinnamon candle is a perfect addition to a cosy, winter themed house. This will help potential buyers to feel warm and comfortable in the property and will eliminate any unwanted smells. If you have a working fire or log burner, have it burning during viewings. Not only does it demonstrate its function, it adds warmth to the room.    

Avoid clutter

Christmas clutter is sometimes inevitable. With additional décor and presents, finding places to store everything neatly can be a challenge. Only retrieve the decorations from the attic that you really need and either leave the unused things up there or throw out. Create an area for presents and gifts, maybe a wardrobe or closet would work well so that they are not on show whilst you have viewings.

Photographs 

Remember, make sure your property photos are taken before you get out any decorations at all – if you haven’t already opened the mulled wine and had your annual tree festival. There is nothing worse than dated photos on the property portals, a Christmas tree photo showing up on a property search mid-March screams ‘stuck on the market – waiting for a low offer’. Talk to your agent and get your photos done before your festive spirit takes over, or re-taking photos once the decorations have been put away.

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