Tuesday, 7 May 2019
The Power of Photography When Marketing Your Home
Grabbing the interest of a potential buyer starts with bright, great quality photos of your home. Pictures are essential when trying to gain house views, you want people to eventually, physically cross the threshold to see for themselves exactly what your house has to offer. Here’s how you can use photography to perfectly showcase your home and why it’s so pivotal to selling your property.
Why the right photographs can help you sell your house
Perfect pictures are a vital starting point when selling a property. Potential buyers are more likely to arrange a viewing if the photos are appealing enough to them. Ensure you have pictures taken of all the rooms in the house. Buyers can be put off if pictures of the kitchen or bathroom are absent from the roll. Don’t try and hide things, this will just deter people.
Just as it’s important to have pictures taken of the house interior, it’s also imperative to take photos of the exterior. The front of the house, the garden, the back of the house and the back garden. If these are missing from your house photo collection, potential buyers will wonder why, further decreasing the chance of another house viewing.
Rooms must look spacious and clean, again to encourage house viewings. No one would want to look around a house that’s seemingly unclean or terribly untidy. Light, spacious, minimalist rooms help to draw in buyers, as they can better visualise the potential of each room, or whether work would need doing.
The dos and don’ts of house photography
It’s not always about how the photo is taken, it’s also about what’s in the photo. A professional could snap some great pictures at fantastic angles, but don’t forget, often they’ll use a wide angle camera lens. This essentially means that everything in the room will get caught in the shot. From decluttering rooms, to photobombing pets to snapping a picture of a room you hate, here’s everything you need to know about getting the perfect photograph:
- Do have pictures taken of every room in the house, even if you have a particular dislike to one.
- Don’t have pets in any of the pictures. Have them stay with a friend for the day to keep them out of shot completely.
- Do take pictures of the exterior. Often, people forget that the outside of the house is just as important as the inside.
- Don’t try and edit anything out of photographs or request for things to be edited out. This is highly misleading for potential buyers and is strongly discouraged.
- Do have a tidy up and a declutter. If certain rooms are looking untidy, get rid of things. This can also help save time when you eventually move out. Split the clutter into three piles; one to sell/donate, another to throw away and another to keep.
- Don’t do any major renovations before or after the photographs are taken. If you want a new bathroom, do this in plenty of time and way before your house is even valued. Renovations made after the house goes on the market won’t benefit you as the seller and it could mess around potential buyers.
- Do take pictures in the day. This may seem obvious, but ensure there’s plenty of daylight when the photos are being taken. The best time to take pictures in the winter (where daylight hours are reduced) is late morning/early afternoon.
- Don’t take pictures of your house while decorations of any kind are still up (including Christmas, Easter, Birthdays etc.). The aim is to please as many buyers as possible, keep things simple and ensure all decorations are down.
Here at Howkins & Harrison, we’re dedicated to ensuring your property receives the attention it deserves. We work with professional photographers to ensure your home has the best possible chance of attracting buyers and securing viewings. Our team of experts can help you put your house on the market, as well as buy or rent another. For more advice or information about the services we offer, don’t hesitate to get in touch today – we’re always happy to help.
To book your free, no obligation home valuation, get in touch with your nearest office: Contact us